I should have seen this one coming. My first red flag went up last November when Justin Beiber, the teen icon that’s worshiped by nearly every American girl under the age of 14, tweeted that he was getting ready to sing at the highly provocative Victoria’s Secret Fashion Show.
Within minutes, Beiber was on stage performing alongside scantily-dressed Victoria Secret Angels, while millions of young girls – 80 % of whom struggle with body image – eagerly watched at home. The not-so-subliminal marketing message was sent: I like Justin Beiber, Justin Beiber likes Victoria’s Secret, and therefore I should buy Victoria’s Secret.
However it would be years before these young Beiber fanatics, with their tiny pre-puberty frames, could indulge in Victoria’s Secret sexy lingerie…at least that’s what America believed…until now. As of this spring, the risqué brand will launch an undergarment line aimed specifically at pre-teens and young teen age girls. And lest you think that Victoria’s Secret has toned down their recognizably racy style to appeal to this younger demographic, think again.
The new brand called, “Bright Young Things,” includes lace black cheeksters with the word “Wild” emblazoned on it, green and white polka-dot hipsters screen printed with “Feeling Lucky?” and a lace trim thong with the words, “Call me” on the front.
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