Next time you think you see a bargain at, remember it may just be because the site isn’t very good at figuring out that whole money thing.

Amazon posted a loss of 7 million last quarter and its CEO Jeff Bezos paid 200 million dollars too much for the Washington Post. But look at it from another angle, for the first time people are saying, “Oh Jeff Bezos” instead of “Who is that Jeff Bezos?”

Like Amazon’s losses, the Washington Post is a deeper long term investment. It buys Bezos a golden ticket into influencing national politics.

The founder of Inc. (AMZN) plunked down $250 million for the Post newspaper division, about 17 times adjusted profit, according to data compiled by Bloomberg.

“Bezos paid a friendship premium of $200 million here,” Ken Doctor [sic], a media analyst at Burlingame, California-based Outsell, said in a phone interview. “There are a handful of news brands in the world that will merit some kind of premium over the usual multiple, but the multiple over the multiple here seems really high.”

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