The following commentary originally appeared in Fox News Food & Drink on FoxNews.com, the website of the Fox News Channel:

A call to boycott an East Coast grocery store because it carries Trump wine has now backfired.

Over the weekend, 300 members of the Prince William County chapter of the National Organization for Women called on locals to boycott Wegmans Food Markets unless the Rochester, N.Y.-based company agreed to remove Trump Winery wines at its 10 stores in Virginia. The Trump vineyard is located in Charlottesville, Va.

“Certainly if Wegmans is carrying Trump wines, I personally will not shop there,” Terry O’Neill, president of the National Organization for Women, told the Washington Post. O’Neill’s call for a boycott doubles down on a digital campaign that sprung up just after the election calling on shoppers to #StopTrumpWine.

“Let’s demonstrate through economic action that the residents and business owners of Charlottesville will not stand for the hatred espoused by Eric Trump and those like him,” a statement on the group’s website reads.

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