Buy a pack of cigarettes, and a printed warning from the surgeon general will remind you that smoking causes cancer.

Obviously, you’ve chosen to smoke anyway. But perhaps one day you’ll look at that message, printed on the pack, and resolve to change your ways.

Now, apply that idea to global warming.

A group of Bay Area environmentalists wants to slap warning stickers on gasoline pumps, telling drivers that the fuel they’re buying is cooking the planet. The stickers would constantly remind consumers of the link between driving and climate change.

“Human beings are not really wired for seeing the cause and effect of climate change,” said Jamie Brooks, with the Bay Area chapter of 350.org. “The cause is burning fossil fuels, but we’re not going to feel the effects until well into the future. There’s no immediate signal to a consumer of gasoline to show their effects on climate.”

That’s where the labels would come in.

Brooks’ group proposes a simple design and straightforward message. The labels would tell drivers that the state of California has determined global warming, caused by greenhouse gas emissions, to be a major threat.

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