CNN has given up on trying to make Piers Morgan the new Larry King after a three-year run and will pull the plug on the Briton’s 9 p.m. talk show, which has been finishing far behind rivals Megyn Kelly on Fox News Channel and Rachel Maddow on MSNBC.

According to Nielsen ratings from last week, “Piers Morgan Live” was seen nightly by just 270,000 viewers nationwide and only 50,000 people in the key advertising demographic of Americans ages 25 to 54. Ms. Kelly and Ms. Maddow had, respectively, audiences of more than 2 million and 900,000 overall and more than 350,000 and 220,000 in that key 25 to 54 age group.

Mr. Morgan’s much-hyped debut-week audiences were in the 2 million neighborhood.

“CNN confirms that ‘Piers Morgan Live’ is ending. The date of the final program is still to be determined,” CNN spokeswoman Allison Gollust told Politico on Sunday evening after Mr. Morgan himself said his show had “run its course.”

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