President Obama’s decisive reelection has promised the conservative new media four more years of fodder, but it’s also left some of its more earnest participants with a gnawing question: What went wrong?

The new online right came roaring out of 2008 convinced that the only reason Obama won was because John McCain’s weak-stomached campaign — cowed by the aura of the first black presidential nominee — had failed to document his ties to the radical left. Their mission would be to “vet” the president as McCain hadn’t, and convince the American people to reject him.

Now the loose coalition of scrappy bloggers, advocacy journalists, and unrepentant trolls who spent four years writing about Jeremiah Wright and Saul Alinsky are coming to terms with reality: The polls weren’t skewed, and their narrative didn’t stick.

And with the Republican Party now in full-throttle soul-searching mode, many in the conservative blogosphere are turning introspective as well.

“I think the right media may have erred,” Dan Riehl, a contributor to Breitbart News and longtime proprietor of Riehl World News, told BuzzFeed a week after the election. “I think we let Obama get into our heads and we wound up campaigning against him, rather than for the things we believe in.”

Read More:  Buzzfeed