While Kellyanne Conway apologized for her endorsement of Ivanka Trump’s clothing line “Go Buy Ivanka’s Stuff,” after Nordstrom dropped her; it seems it may have worked.

The brand has seen some of its best online performance ever.

The Washington Examiner reports – Recent controversies surrounding Ivanka Trump’s eponymous clothing line appear to not have had a longterm negative effect on the brand.

The women’s fashion line reportedly saw record sales despite calls to boycott the brand of President Trump’s daughter.

“Since the beginning of February, they were some of the best performing weeks in the history of the brand,” Abigail Klem, the president of the Ivanka Trump brand, told Refinery29.

“For several different retailers Ivanka Trump was a top performer online, and in some of the categories it was the [brand’s] best performance ever.”

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