Apparently it’s not the price of the groceries, but the nutrition labels on food packages that make grocery shopping such a difficult and trying experience for the moms of America.

In pitching new, improved nutrition labels at the White House on Thursday, first lady Michelle Obama tried to identify with women who do the grocery shopping for their families. Her message was aimed at mothers who want to buy healthy food and depend on labels to help them do that:

“So there you stood, alone in some aisle in a store, the clock ticking away at the precious little time remaining to complete your weekly grocery shopping, and all you could do was scratch your head, confused and bewildered, and wonder, is there too much sugar in this product? Is 50 percent of the daily allowance of riboflavin a good thing or a bad thing? And how on Earth could this teeny little package contain five whole servings?

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