The National Football League is squandering a pro-Second Amendment company’s First Amendment rights by forbidding it from airing a commercial during the Super Bowl, though the ad shows not a single gun.

Daniel Defense, which sells apparel in addition to firearms and ammunition, submitted a commercial to FOX to be aired during 2014′s Super Bowl XLVIII. But, according to Guns and Ammo, the network squashed the ad, saying it violated the NFL’s rules for paid advertisements.

“Unfortunately, we cannot accept your commercial in football/Super Bowl spots due to the rules the NFL itself has set into place for your company’s category,” a statement FOX sent to Daniel Defense said.

Several categories are addressed in the NFL’s Advertising Policy for the 2013 season, including guidelines for commercials featuring alcohol, gambling, prescription drugs and firearms. According to the firearms portion of the NFL’s rules, “Firearms, ammunition or other weapons are prohibited; however, stores that sell firearms and ammunitions (e.g., outdoor stores and camping stores) will be permitted, provided they sell other products and the ads do not mention firearms, ammunition or other weapons.”

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