President Obama on Thursday will announce a new set of executive actions designed to bolster the $1.5 trillion U.S. tourism industry by cutting back on wait times at the nation’s biggest airports.

Obama will order Commerce Secretary Penny Pritzker and Homeland Security Secretary Jeh Johnson to oversee the initiative, which will involve easing the flow of travelers through more efficient airport staffing, better signage and a greater reliance on cutting edge technology, according to the White House.

The president will announce the directive, along with other measures to speed the entry process and promote U.S. travel abroad, during a stop Thursday at the Baseball Hall of Fame in Cooperstown, N.Y.

Obama’s goal is simple, said Senior White House Advisor Valerie Jarrett.

“The president…wants America to be the number one travel destination in the world.”