Say hello to Obamacare phones.

In Tennessee, those shopping on the new health insurance co-ops could end up with more than just some health insurance. They might even walk away with a free smartphone.

The Nashville Business Journal is reporting that Community Health Alliance, Tennessee’s Obamacare health insurance co-op, is using the prospect of a free phone to encourage folks to enroll:

Community Health Alliance, Tennessee’s health insurance co-op, is running a unique promotional program to drive enrollment in its plans for sale on the exchange: health insurance in exchange for a smartphone.