The sophisticated, computerized voter tracking and social networking system that helped propel Barack Obama to victory a second time was built on the simple, enduring principle that it’s the people closest to an individual who have the most influence, not mass media.

Now, the data tracking that enabled Obama campaign workers to focus their efforts on the most persuadable voters and mobilize family and friends to reach them will be employed, at least in part, to help the president advance his legislative agenda, beginning with the so-called “fiscal cliff” negotiations.

Campaign manager Jim Messina indicated at the Politico Playbook breakfast in the nation’s capital Tuesday that the political machine that created the two largest grassroots campaigns in history won’t completely disappear, reported Sabrina Siddiqui of the Huffington Post.

The campaign’s system, called Dashboard, linked and organized more than 1 million volunteers nationwide and employed tracking models by which staff could monitor support in crucial swing states

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