The Tea Party-affiliated group Americans for Prosperity is launching a $1 million ad campaign opposing ObamaCare.

The move comes as the administration is ramping up its own efforts to enroll the public in the new insurance exchanges and as Democrats express concerns that a botched rollout could hurt their 2014 election chances.

The group plans to start with an initial investment of $700,000 on television and web ads including a website that provides a calculator for people to figure out what the law might cost them personally.

Americans for Prosperity says the ad is in response to advertising touting the president’s healthcare reform law from groups including the pro-Obama Organizing for Action.

“With so much disinformation out there, we felt it was extremely important to educate those who are most likely to suffer negative effects under ObamaCare, and help keep them informed and prepared,” AFP President Tim Phillips said in a statement to The Hill.

“As premiums go up and healthcare options decrease, there are increasing questions and concerns about the law. Our risk calculator explains in plain English the many negative consequences of ObamaCare being faced by individual Americans.”

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