Saturday, January 5, is Hobby Lobby Appreciation Day—an opportunity for individuals and communities to support the company and its owners’ brave stand against the anti-conscience mandate’s assault on religious freedom.

Unless the Green family, which founded and runs the company, violates its deeply held beliefs and gets in line with the Administration’s mandate, Hobby Lobby could face fines of up to $1.3 million per day. On January 1, the family-owned arts-and-crafts supply chain that employs more than 22,000 individuals renewed its employee health plan for 2013, triggering enforcement of the Department of Health and Human Services (HHS) mandate.

The Standing with Hobby Lobby Facebook page has more than 30,000 who have pledged to shop at one of Hobby Lobby’s more than 500 stores or online on Saturday in support of Hobby Lobby’s stance. Former Arkansas Governor Mike Huckabee joined the chorus of supporters:

[Hobby Lobby’s] generosity to missions, to the relief of poverty around the world, to Christian education, and to their employees is legendary and exemplifies the kind of business principle that should be applauded and appreciated. Instead they are having to fight in court for the most basic American rights of freedom of religion and freedom of speech.

Read More: